Manchester United Is The Most Valuable Football Brand
’s Abder Herrera, centre, celebrates with teammate Ashley Young after scoring during the English Premier League soccer match between and Aston Villa at Old Trafford Stadium, Manchester, England, Saturday, April 4, 2015. (File image: AP Photo/Jon Super)

According to a report from consultancy Brand Finance, English club Manchester on Monday was named the world’s most valuable brand, replacing German club .

Despite a season without any silverware, United have become the first billion dollar football brand, with 63 percent growth bringing the total brand value to $1.2 billion.

Bayern slipped to second in the football brand table, with Spanish side third and Paris St-Germain in ninth.

English clubs Manchester City (fourth) and (fifth) lie next.

Spanish club FC , despite its resounding 3-1 win over in the Champions League final on Saturday, slipped two places from last year to sixth most valuable club, worth $773 million.

Six of the top 10 most valuable club brands were from England. There were no Italian clubs in the top 10.

“Manchester United’s success has been masterminded by , the Ronaldo of football’s commercial sphere,” David Haigh, CEO, Brand Finance, was quoted as saying by bbc.co.uk.

“As Sir developed United’s world-beating reputation, Woodward (and United’s owners the Glazers) capitalised on the brand’s growing power to establish a worldwide fan-base and a range of sponsorship deals unrivalled in their number and value,” Haigh said.