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Story behind Hatters

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Nicknames add to the beauty of football. They bring the community-powered game closer to its fans and make them feel like part of something bigger than themselves. Sometimes, they are so catchy they supersede the club name itself in terms of their usage. “Gunners” or “Red Devils” is almost as common as Arsenal and Manchester United. “The Hatters” is a similar one for Luton Town FC. The name has an interesting story behind it. Here’s why Luton Town are called The Hatters.

Why are Luton Town called The Hatters?

Most football nicknames have their roots in the history of the place the club is situated in, Luton Town FC and its nickname is no different.

As the name suggests, Luton Town FC has its root in Luton. The place was a booming centre for hat-making trade since the 17th century. Many of the town’s residents were involved in the industry and the hat-making business was the main source of income and prosperity for Luton Town. Currently, the industry size has diminished but the roots of their prosperity mean that Luton Town and the club it has is forever linked to it.

The town is so intertwined with the hat-making trade that even the crest of Luton Town FC has straw-plaiters in it (Straw hats). Straw hats used to be the crown jewel commodity of Luton and the club is closely associated with the same roots.

Hence, Luton Town are called The Hatters, with their fans taking on the name “Hatters”.

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Besides “The Hatter”, Luton Town have also been called “The Straw Plaiters”, another reference to the hat-making industry. Of all the hats, Luton Town was most famous for its straw hats. The town had straw resourced in abundance and their finely woven hats were a major attraction which put the town on the map.

Liked the deep dive into the history of this nickname? Check out a compilation of articles explaining the most famous nicknames in football history below-

*This article is sponsored by Data Security Council of India (DSCI), is a not-for-profit, industry body on data protection in India, setup by NASSCOM®, committed to making the cyberspace safe, secure and trusted by establishing best practices, standards and initiatives in cyber security and privacy.

Vatsal Gupta
A die-hard Red Devil, who has straight up not had a good time since 2012. Lives on Korean dramas and books and can often be heard talking about armchair psychological stuff.

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